They don’t know it yet, but our next door neighbour’s kids are going to the movies. What a shame we have to wait till 2013!
Archive for December, 2011
The latest add campaign (initially) had us shuffling in our seats slightly, the voiceover is a little… I loved the historical reconstructions, the biplanes and the references to the ascent of the transport links, the routes that span the globe serving all humanity. In fact, I think its fair to say that the majority of the narrative could refer to all of those who have gone before us, everywhere on the planet. Every airline, every country – I see this as a celebration of commercial flight.
British Airways is running a new add campaign where the pilot is the focus of attention. It is a low pressure and light hearted look at what our people get up to in their spare time. Based around the achievers and the unusual it peeps into some interesting corners.
Few aerial spectacles halt toil with the leaf rake like balloons. They creep up silently then roar sending collie dogs scatty. Apparently they think the moon is about to land.
It occurred to me that if you have kids who are challenged by maths, this might be an opportunity for them to shine rather than struggle. As I write this Khan Academy is being featured on BBC Click. Spooky!
Sal Khan has a unique approach to education and elearning. His Ted talk is another example of someone with a mission backed by a formidable intellect. He shows us at a stroke how elearning intertwined with a powerful LMS can bring unparalleled access to an education to anyone with the most basic of e-tools. Better than that, he opens the door on transforming education by making every moment of a teachers time count where it is needed most.
Just look at the spread of subject matter available and the tools employed!